CULTURE
Corporate mission
Nourishing the land with technology, guarding the harvest with green
Focus on the research and development of high-efficiency and environmentally friendly fertilizer products to help improve the quality and efficiency of agriculture and promote soil health and food security
Corporate vision
To become a global innovation leader in the field of special fertilizers and a benchmark for sustainable agricultural solutions; Based on the needs of Chinese agriculture, build a technology-leading, environmentally friendly, and socially trusted international agricultural science and technology enterprise
Business philosophy
Technology empowers agriculture, responsibility builds brands: providing integrated solutions of "soil testing-formulation-fertilization-service", helping farmers increase production and income; efficiency first: through intelligent production and digital management, reducing operating costs and improving industrial value
Innovation as the core
Advocate the spirit of R&D "dare to be the first, strive for excellence", and drive agricultural transformation through technological breakthroughs
Encourage all employees to participate in innovative proposals and establish a "Green Manufacturing Award" to commend technological innovation
Quality first
Upholding the quality concept of "every drop of fertilizer is a commitment", strictly controlling the entire process from raw materials to finished products
Implement "zero defect" management, establish a quality traceability system, and be responsible for customers for life
Safety first
Practice the safety culture of "life above all else" and achieve the "three zeros" goal: **zero accidents, zero pollution, zero waste**
Regularly conduct safety drills and environmental protection training, and include safety performance in the assessment of all employees
Green as the soul
Adhere to the environmental philosophy of "coexistence with nature" and promote clean production processes and circular economy models
Commit to a 5% annual reduction in unit product energy consumption and 100% compliance with wastewater and waste gas treatment
Win-win as the way
Advocate a cooperative culture of "employees and enterprises grow together, enterprises and partners develop together"
Establish "Field Service Day" to jointly build a technology sharing ecosystem with farmers and distributors

